DOCMORRIS WIE GEHT'S UNS MORGEN
To position DocMorris not just through traditional channels as the pharmacy of the future, we are employing guerrilla tactics to embed a simple yet impactful question in the minds of the public: "Wie geht's uns morgen?"
This minor modification of the common question that individuals usually pose at doctors and pharmacies is designed to articulate DocMorris's perspective clearly.

8 GUERILLA
PROJECTIONS ALL OVER THE TOWN

OOH LONGCOPY
BILLBOARDS
